Motion Infographic

Creative Brief

I want this motion infographic to be a simple, fun, and understandable explanation of the relationship between sex, gender, and gender expression. As a trans person, charts like The Gender Unicorn were instrumental in helping me understand my own gender and gender expression. Knowing that these identities and expressions exist on a sliding scale is something that is often seen as radical and esoteric, but I don’t think it has to be. I want this video to be something that can be used to explain gender to children and teens, as well as give insight to adults who are new to the concept.

The “home base” of the infographic will be three sliders for sex, gender, and gender expression with male and female at either end of the scale. The rest of the video will be made up of hand illustrated characters and handwritten text to give the video a cute and down to earth feeling. I don’t want the video to feel overcomplicated, while still remaining interesting to watch so that it’s understandable and entertaining.

Story Boards

Like with all of my project boards, these story boards are messy and meant to act more as a personal guide to the animation rather than a display of concept.

After nailing down the script I decided that my initial concept brief wouldn’t complement the whimsical feel that I was going for, so I moved to a fully illustrated look. Because of this I also made the characters ghosts that would be easy to design since I will have to make them in larger quantities, but will still maintain the quality cute look I’m going for.

The Script

This is the script that I will be reading from as the foundation of my infographic. For such a simple script it took hours of researching and tweaking to explain what I felt the video needed in a way that was easily digestible.

Gender identity is an exciting and complex thing that everyone experiences and expresses differently. A person’s gender identity is based on how they feel inside, and how they chose to express those feelings with how they look and act. Gender identity is separate from assigned sex which is determined when a person is born based on factors like their chromosomes and anatomy. Though a person’s assigned sex will stay the same throughout their lifetime, their gender identity may change as they learn more about themselves and the world around them. If a person’s sex and gender identity align, they are considered cisgender, and if a person’s gender identity and sex don’t match up, that person could identify as transgender. Some transgender people feel that their sex and gender identity are opposite, and some transgender people feel neither male nor female and may choose a different label altogether. It’s important to remember that no matter what, a person’s gender identity and how they chose to express it is unique to them and should be celebrated and respected.